Investment Portfolio

PFI inStore

Headquarters

St. Louis, MO

Investment Date

August 2023

Industry Sector

Packaging

Headquartered in St. Louis, Missouri, PFI InStore provides retail displays ranging from temporary point-of-purchase (“POP”) displays to permanent store fixtures. The Company focuses on supporting consumer packaged goods brands, national retailers, and creative design agencies by showcasing and promoting products in all areas of the store.

PFI serves customers across a variety of end markets, including beverage, security, personal care, convenience, and grocery.

Actively Seeking Add-On Acquisitions

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Case Studies

Taking solid management teams to new heights

Marcus George

Partner

Marcus founded Onward Capital in 2015. He is responsible for developing investment theses, executing transactions and leading value creation within the portfolio. He is a member of the board of directors of each of Onward’s portfolio companies.

Prior to Onward Capital, Marcus was a Partner at Code Hennessy and Simmons.  He spent 18 years there, reviewed hundreds of investment opportunities and executed dozens of transactions across a variety of industries.

Prior to CHS, Marcus worked in the Corporate Finance Group of Heller Financial and he started his career at KPMG.

Marcus earned a BA in Accounting from the University of Notre Dame and an MBA from the University of Chicago, Booth School of Business. He lives in Park Ridge, Illinois with his wife and their two children.

Laura Lester

Partner

Laura founded Onward Capital in 2015. She is responsible for developing investment theses, executing transactions and leading value creation within the portfolio. She is a member of the board of directors of each of Onward’s portfolio companies.

Prior to Onward Capital, Laura spent over ten years at Code Hennessy and Simmons where she reviewed hundreds of investment opportunities and executed dozens of transactions across a variety of industries.

Early in her career, Laura worked in the Investment Banking Division of Lehman Brothers where she advised industrial companies and their boards on strategic alternatives.

Laura earned a BA in Economics from Cornell University and an MBA from Northwestern University’s Kellogg School of Management. She lives in the suburbs of Chicago with her husband and their three children.

Jack Tresley

Vice President

Jack joined Onward Capital in 2024.

Prior to Onward Capital, Jack was an Associate on the investing team at Granite Creek Capital Partners, a Chicago-based private equity firm, where he evaluated, structured, executed, and managed both debt and equity investments across a wide range of lower middle market companies.

Prior to Granite Creek, Jack was an investment banking analyst at Metronome Partners, a Chicago-based investment bank, where he worked on a variety of sell-side transactions primarily for lower middle market companies.

Jack earned a BS in Finance from Indiana University, Bloomington – Kelley School of Business and an MBA from Northwestern University’s Kellogg School of Management. He lives in Lincoln Park with his wife.